Challenge Implements, also known as Challenge, is a fully Australian-owned third-generation family company with its major manufacturing plant situated in Orange NSW, approximately 260km west of Sydney NSW. Challenge commenced manufacturing agricultural implements in Orange NSW in 1957 with two employees and a capital of less than £500. The ultimate aim of the company was to develop a representative range of everyday agricultural equipment. Steps were taken even in the first year of operation to divert every available penny toward the necessary research and development required to produce such equipment. The year 1962 marked the release of the first Challenge front-end loader along with a three-point linkage grader. These products gained immediate market acceptance and established the brand name ‘Challenge’ as implements of good design, robust in construction and offering value for money.